L’audit interne pour l’exportation est un module complémentaire à la Suite d’outils MPII™

Avant de dépenser ou d’exporter, une introspection est essentielle pour évaluer l’état de préparation de l’entreprise. C’est votre réflexion stratégique, avec vos forces et opportunités, menaces et faiblesses, pour bien évaluer de vos propres avantages.

Pour dresser un plan d’exportation une fois qu’un marché cible est déterminé, une révision analyse PESTEL est recommandée, avant de concevoir un plan stratégique, adapté à chaque région. De cette façon, vous êtes en mesure de planifier les activités pour les marchés à exploiter.

En commerce international, il vaut mieux prévenir que guérir! Pour être moins vulnérable une fois rendu à l’étranger et s’assurer de bien comprendre les enjeux et les principaux aspects juridiques, consulter un expert pour une préparation juridique.

À partir de l’Audit Export, vous serez en mesure d’évaluer l’état d’avancement de vos démarches en lien avec le développement et votre croissance internationale.

Vous avez déjà un compte MPII? Accédez à votre formulaire de diagnostic. Si vous n’avez pas encore de compte, vous pouvez créer votre compte MPII gratuitement.

1. Facteurs d’entreprise

1. Facteurs d'entreprise
1.1 - Nous avons exploré les diverses avenues adaptées à nos besoins

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1.2 - Les objectifs visés sont bien déterminés

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1.3 - Les motivations pour établir un partenariat sont claires.

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1.4 - Place à l'exportation pour la direction. Les dirigeants endossent la démarche et favorisent le développement stratégique international.

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1.5 - La perspective socio-culturelle et les différentes organisations sociales ont été évaluées par les décideurs

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1.6 - Notre capacité d'adaptation du produit pour un marché étranger est adéquate

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1.7 - Les normes techniques utilisées à l'étranger ont été révisées et nos produits sont adaptées aux normes des pays convoités

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2. Ressources pour l’exportation

2. Ressources pour l'exportation
2.1 - Le profil des responsables au développement international cadre avec les nouveaux objectifs

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2.2 - Le budget accordé au développement de marchés internationaux est proportionnel aux objectifs

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2.3 - Les personnes responsables de ces marchés sont bien préparées et intéressées par ces marchés

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2.4 - Protection de brevets et savoir-faire de fabrication; un juriste en commerce international conseille les personnes responsables et fera les suivis et l'entretien auprès des nouveaux clients.

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2.5 - Un conseiller juridique spécialisé en affaires internationales nous conseille dans nos démarches

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3. Stratégie de développement international

3. Stratégie de développement international
3.1 - Nous avons déterminé des objectifs par pays visé

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3.2 - L'exploitation d'une zone géographique a été considérée pour éviter la dispersion et les coûts excessifs de déplacements

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3.3 - Une collaboration entre l'équipe export et l'équipe marketing nous permet de segmenter géographiquement les marchés de niches

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3.4 - Un plan d'action aligné avec les objectifs budgétaires et opérationnels est établi et endossé par les décideurs cadres de l'entreprise

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3.5 - Nous connaissons pourquoi la région ciblée sera intéressée par notre produit

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4. Stratégie marketing appliquée aux marchés cibles

4. Stratégie marketing appliquée aux marchés cibles
4.1 - Nous avons une bonne connaissance des normes applicables dans les nouveaux marchés cibles

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4.2 - La validation de présence de concurrents potentiels a été réalisée par l'équipe de marketing

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4.3 - Nous avons ciblé une zone géographique pour le développement de la clientèle dans le but d'optimiser les déplacements et relations avec les partenaires

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4.4 - Une analyse de coûts de revient nous permet d'offrir une marge suffisante pour adapter nos prix en conséquence de la fluctuation des devises

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4.5 - Le positionnement et la proposition de valeur sont établis en considération avec le pays visé et les besoins spécifiques à chaque niche de client

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4.6 - Le personnel à l'exportation connait bien les différentes pratiques et le mode d'entrée sur chaque marché cible (Agent, distributeur, coentreprise, etc.)

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4.7 - La stratégie de communication à l'exportation prévoit les moyens de communication et présences aux foires et expositions.

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4.8 - Nous avons développé et mis en place un service après vente approprié afin d'assurer une saine relation avec nos partenaires, à la hauteur de nos ententes

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