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Export readiness Audit complements the MPII™ Innovation Self-Assessment Suite of Tools

Before exporting, introspection is essential to assess the company’s readiness level for Internationalization. This is your export Audit with your strengths and opportunities, threats and weaknesses (SWOT), to properly assess your own benefits.
Then, to draw up an export plan once your specific target market analysis is completed, PESTEL review is recommended, after it comes to designing a strategic plan for each region with an integrated development plan in MPII Suite of tools. This way you will be planning activities for the exploited markets. A financial plan must also be developed for this new division for export. In international trade, prevention is better than cure! To be less vulnerable once traveled abroad and be sure to understand the issues and the main legal aspects, it also requires a preparation with a legal expert.

From internal audit below, you will be able to determine the status of your efforts in connection with your development and international growth.

1. Business factors

1. Business factors
1.1 - Various avenues for diversification have been explored

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1.2 - The reasons for developing an export market are clearly defined and understood.

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1.3 - The motivations to partner are clear

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1.4 - Management Interest for export. Leaders endorse the approach and encourage the international strategic development

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1.5 - The socio-cultural perspective and different social organizations were evaluated by decision makers including language barriers.

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1.6 - Our product adaptability to a foreign market is adequate

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1.7 - Technical standards used abroad were revised and our products are tailored to the targeted country standards

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2. Resources for exportation

2. Resources for exportation
2.1 - Responsibility and reporting structures for both domestic and export market management has been clearly defined.

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2.2 - Working capital investments in new development, promotion and market development activities is provided for.

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2.3 - Those responsible for export development are knowledgeable, well prepared and interested in these markets.

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2.4 - Patent protection and know-how to manufacture

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2.5 - The availability of both domestic and foreign government support has been investigated

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3. International development strategy

3. International development strategy
3.1 - All factors that will justify the ROI and budget allocated have been assessed against the stated objectives.

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3.2 - The exploitation of a specific geographical area has been considered to reduce costs, legal requirements, labour issues, transportation challenges, etc.

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3.3 - A collaboration between export team and the marketing team allow us to geographically segment the niche markets

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3.4 - The Export Plan is aligned with established budget and operational objectives and is endorsed senior corporate executives

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3.5 - We know why the target area will be interested in your product

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4. Targeted niche marketing strategy

4. Targeted niche marketing strategy
4.1 - We have a good knowledge of the applicable standards in the new target markets

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4.2 - Validation by market and target segment is made by the marketing team

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4.3 - We targeted a geographical area for the development of customers in order to optimize the relations with partners.

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4.4 - Our pricing is adapted to various currency market

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4.5 - The competitive positioning and the value proposition are prepared in consideration with the country concerned and the specific needs of each market segment

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4.6 - Export directors and staff know the different practices and the input mode on each target market (agent, distributor, joint venture, etc.)

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4.7 - The Export communications strategy provides support and the means of communication, attendance at fairs and exhibitions.

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4.8 - Local subcontracting mode is assuring after-sales services

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